[ing-guh t]

It all started in social media class during my senior year at CCAD. The idea was to create a business from the ground up, branding and all, and present it as a final project. I have always had a love for fashion, and even gone to school the first time around to be a costume designer. My research indicated that food trucks were making headway for a while new industry – pop-up shops. Granted, this was 2014, so pop-up shops were still relatively new and novel, so I decided to focus on a mobile dressing room. The concept was to sell shift dresses, body cons, and any other going out garb that would fit most sizes and could be purchased quickly enough to warrant a pop-up.

When I came up with the concept of this shop, it was my intention that the dresses would be designed and created in Columbus. The idea that my business would be the framework for a designer to create in was so inspiring, and I wanted my brand to reflect that. Initially, I was drawn to the idea of stained glass, but I wasn’t sure how to incorporate it into the logo. After a ton of research, I found the definition of ingot on a stained glass artisans website. Though ingot is defined as raw metal, it is used specifically in stained glass as the framework for the glass piece. That was all it took!


After I had the name, I needed to design my logo in a way that was simplified, but not so much that it would be unrecognizable as an ode to the art I was inspired by. After viewing thousands of images, I found that I was most drawn to the Gothic style the most. At that point, I started my logo sketches, and about one hundred later, I settled on the quatrefoil shape as my inspiration, and continued to make another hundred sketches to refine it. In the end, I utilized the quatrefoil shape, as well as a hand-drawn font for my logo.



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